The tape measure novelty pen is an innovative idea. It combines whimsy with convenience and practicality. It's definitely not your regular office pen. Just twist the top and you have a functional pen with a retractable tip. But as well as being a sturdy ballpoint pen, there's a surprise in store. This pen also does double duty as a tape measure. The 1 metre long tape measure is neatly tucked away inside.

The tape measure pen comes in your choice of orange, red, blue or green. It has a handy clip to secure the pen to your pocket, dress or apron as you work. Take it out of your pocket, twist the top and you are ready to write. You can also clip it to the fabric, paper or card you are working with, so it's within easy reach when you need it.

The tape measure pen is more than a novelty. This pen has the wow factor! Because it is so different to a regular pen, with the surprise element of a working tape measure, it can be an effective way to get people to notice your product or service. Businesses with marketing savvy are always looking for strategies to make them stand out from the crowd.

In the information age with new information coming from every direction and through different media, people are often overwhelmed by a deluge of advertising. The tape measure pen is a novel and unexpected way to break through the “noise” and get your message across to your target client group.

Are tape measures something which is associated with your type of business? Do you sell products or offer services related to home handyman supplies, interior decorators or the building industry? Perhaps you have a sewing or craft related business. Novelty tape measure promotional pens are great giveaways on their own, together with a purchase or as prizes.

Quilters and scrapbookers will find this a handy and practical tool. Scrapbooking is one of the world's fastest growing crafts and a powerful buying force. Like quilters and other crafts people, scrapbookers often have a very strong and active network. They meet regularly and hold workshops and classes. These pens are a great conversation starter, and where better to start a conversation than in a group of like minded people.

If one of the group has your tape measure pen, it is sure to be shown around. When someone pulls out the promotional pen and shows it off, fellow quilters and scrapbookers will no doubt ask “Where did you get that?” And of course, as it is passed around for everyone to admire and try out, each person who sees or uses the pen will see your brand name, logo or message. This is a powerful marketing opportunity, and all for the cost of an inexpensive promotional pen.

It won't only be your business name that is discussed. The conversation is sure to turn to word of mouth recommendations about your business, services and products. Tape measure promotional pens are more than a novelty. They are a fun, but effective marketing tool.

For additional information on promotional pens, promotional items and business marketing products why not check out the market leading suppliers online today. Top promotional gifts suppliers online can provide a fast and efficient service and more often than not can provide highly competitive quotations unlike traditional offline business gift companies.